Home

Services

Experience

Bio

Contact Us

Experience
 
With over 20 years of experience, we have successfully utilized every communications discipline to achieve our clients’ goals.
  • Consumer media relations
  • Trade media relations
  • News & features
  • New media
  • Websites
  • Image advertising
  • Shareholder communications
  • Employee communications
  • Ghostwriting
  • Opinion editorials
  • Publishing
  • Direct mail

A partial list of our experience includes…

  • Developed the first PR campaign in California targeted at Baby Boomers.
  • Provided consumer and trade media relations to a destination resort hotel that opened during a downturn in tourism.
  • Provided speechwriting, ghostwriting, and media training to CEO’s and top managers who serve as their company’s public representative. 
  • Provided crisis communications services to a host of companies, including…..
    • A builder facing homebuyer demonstrations that were attracting heavy media coverage.
    • A Fortune 500 company subject to a hostile takeover attempt.   
    • A builder embroiled in construction defect litigation.
    • A public company challenged by trade union demonstrators during its annual meeting.
    • A builder facing widespread mold in a new subdivision.
    • A homeowner association forced to significantly increase its monthly assessments. 
  • Authored a special report on hospitality and tourism for a market research firm that wanted to expand its publication profile.
  • Authored all internal communications for a company executing a large-scale Reduction in Force (RIF). 
  • Created an image campaign for a hospital seeking to improve its public perception and increase market share.  
  • Produced and published an extensive site evaluation and property offering for one of Southern California’s largest landowners. 
  • Developed an integrated strategic communications plan for a major construction firm looking to enhance its brand.
  • Developed a communications campaign for a builder facing negative public perception of the area where its project was located.  The campaign dramatically changed the public perception of the area and led to outstanding sales.     

 

 Home | Services | Experience | Bio | Contact Us
 © Copyright 2010 Bonafede Communications - All Rights Reserved